How past decisions affect future behavior on ecoinnovation: An empirical study

This is the peer reviewed version of the following article: Peiró Signes, Angel, Segarra-Oña, Marival. (2018). How past decisions affect future behavior on ecoinnovation: An empirical study.Business Strategy and the Environment, 27, 8, 1233-1244. DOI: 10.1002/bse.2071, which has been published in final form at https://doi.org/10.1002/bse.2071. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving[EN] The environment is increasingly gaining importance for citizens and society and, therefore, for consumers. Eco-innovation is a direct path for reducing the impact of production while providing companies with a source of competitive advantage. The automotive industry and its supply chain have a great impact on the environment, but no research has been developed on how the orientation toward the environment is evolving for the automotive industry and how future performance may be affected by current decisions. The aim of this paper is to bridge this gap by analyzing the eco-innovative dynamism of the automobile industry. To do this, we use a panel analysis to see the point at which past behavior influences future decisions. The partial least square method is used to analyze the eco-innovative dynamism of the automobile industry. We analyze a data set based on 159 responses of Spanish companies that belong to the automobile sector. Results show that environmental orientation drivers do not evolve over a short period while in the longer term there is an evolution. We prove that carryover effects have a great impact on the future behavior of the firms, showing that the evolution of organizations' environmental behavior is a long-range consideration. Managerial implications arise from this paper's conclusions, as the decision-making process is clarified.Peiró Signes, A.; Segarra-Oña, M. (2018). How past decisions affect future behavior on ecoinnovation: An empirical study. Business Strategy and the Environment. 27(8):1233-1244. https://doi.org/10.1002/bse.2071S1233124427

The Effect of Green Certificates on the Purchasing Decisions of Online Customers in Green Hotels: A Case Study from Saudi Arabia

[EN] Customers are becoming more concerned about the use of green practices in the hotel industry. Managers are therefore starting to recognise the significance of green practices for clients' purchasing decisions and levels of satisfaction. This study aims to investigate how customers' decisions to book green hotels online and make purchases are impacted by green certificates. Two variables, namely the intentions to return and to pay a premium price, are used to measure customer satisfaction and purchasing behaviour towards green hotels. SmartPLS has been employed to analyse data gathered from 161 individuals from two hotels in Saudi Arabia. The results suggest that green certifications, environmental considerations, and green brand perception have a significant impact on online customers' satisfaction and purchase choices in the hotel sector. This paper provides a comprehensive framework that illustrates the connection between hotels' aspirations towards environmental concerns and customers' willingness to revisit and pay a premium price.This research was supported by two conference grants from Christian Heritage College.Qubbaj, AI.; Peiró Signes, A.; Najjar, M. (2023). The Effect of Green Certificates on the Purchasing Decisions of Online Customers in Green Hotels: A Case Study from Saudi Arabia. Sustainability. 15(7):1-15. https://doi.org/10.3390/su1507589211515

Forecasting Irregular Seasonal Power Consumption. An Application to a Hot-Dip Galvanizing Process

[EN] The method described in this document makes it possible to use the techniques usually applied to load prediction efficiently in those situations in which the series clearly presents seasonality but does not maintain a regular pattern. Distribution companies use time series to predict electricity consumption. Forecasting techniques based on statistical models or artificial intelligence are used. Reliable forecasts are required for efficient grid management in terms of both supply and capacity. One common underlying feature of most demand-related time series is a strong seasonality component. However, in some cases, the electricity demanded by a process presents an irregular seasonal component, which prevents any type of forecast. In this article, we evaluated forecasting methods based on the use of multiple seasonal models: ARIMA, Holt-Winters models with discrete interval moving seasonality, and neural networks. The models are explained and applied to a real situation, for a node that feeds a galvanizing factory. The zinc hot-dip galvanizing process is widely used in the automotive sector for the protection of steel against corrosion. It requires enormous energy consumption, and this has a direct impact on companies' income statements. In addition, it significantly affects energy distribution companies, as these companies must provide for instant consumption in their supply lines to ensure sufficient energy is distributed both for the process and for all the other consumers. The results show a substantial increase in the accuracy of predictions, which contributes to a better management of the electrical distribution.Trull, O.; García-Díaz, JC.; Peiró Signes, A. (2021). Forecasting Irregular Seasonal Power Consumption. An Application to a Hot-Dip Galvanizing Process. Applied Sciences. 11(1):1-24. https://doi.org/10.3390/app11010075S12411

Building a Theoretical Framework for Corporate Sustainability

[EN] Literature about sustainability and sustainable businesses has become a large field of study during the last years. This field is growing so fast that there are sub-areas or bodies of literature within the sustainability which scopes with clear boundaries between each other. This has caused the apparition of several methodologies and tools for turning traditional companies into sustainable business models. This paper aims to develop the descriptive stage of the theory building process through a careful review of literature to create the first phase of a theory about corporate sustainability. It provides the following classification of concepts retrieved from the observation of the state of art: holistic sustainability, sustainable business models, sustainable methodologies, sustainable operations, and sustainability-oriented innovation. In addition, it seeks to establish relationships between the sustainable concepts and the expected outcomes that their implementation can generate among companies and organizations. Finally, it gives an overview of possibilities for managers that want to embed sustainability in their firms and clear paths of research for keeping the building of the theory about corporate sustainability as a process of constant iteration and improvement.This research was funded by the Ministry of Science and Innovation, project number: PID2019-105497GB-100.Sanchez-Planelles, J.; Segarra-Oña, M.; Peiró Signes, A. (2021). Building a Theoretical Framework for Corporate Sustainability. Sustainability. 13(1):1-21. https://doi.org/10.3390/su13010273S12113

Electricity Forecasting Improvement in a Destination Using Tourism Indicators

[EN] The forecast of electricity consumption plays a fundamental role in the environmental impact of a tourist destination. Poor forecasting, under certain circumstances, can lead to huge economic losses and air pollution, as prediction errors usually have a large impact on the utilisation of fossil fuel-generation plants. Due to the seasonality of tourism, consumption in areas where the industry represents a big part of the economic activity follows a different pattern than in areas with a more regular economic distribution. The high economic impact and seasonality of the tourist activity suggests the use of variables specific to it to improve the electricity demand forecast. This article presents a Holt¿Winters model with a tourism indicator to improve the effectiveness on the electricity demand forecast in the Balearic Islands (Spain). Results indicate that the presented model improves the accuracy of the prediction by 0.3%. We recommend the use of this type of model and indicator in tourist destinations where tourism accounts for a substantial amount of the Gross Domestic Product (GDP), we can control a significant amount of the flow of tourists and the electrical balance is controlled mainly by fossil fuel power plants.Trull Domínguez, O.; Peiró Signes, A.; García-Díaz, JC. (2019). Electricity Forecasting Improvement in a Destination Using Tourism Indicators. Sustainability. 11(13). https://doi.org/10.3390/su1113365636561113Zhang, M., Li, J., Pan, B., & Zhang, G. (2018). Weekly Hotel Occupancy Forecasting of a Tourism Destination. Sustainability, 10(12), 4351. doi:10.3390/su10124351Bakhat, M., & Rosselló, J. (2011). Estimation of tourism-induced electricity consumption: The case study of Balearics Islands, Spain. Energy Economics, 33(3), 437-444. doi:10.1016/j.eneco.2010.12.009Gössling, S. (2000). Sustainable Tourism Development in Developing Countries: Some Aspects of Energy Use. 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Investigating the influence of tourism on economic growth and carbon emissions: Evidence from panel analysis of the European Union. Tourism Management, 38, 69-76. doi:10.1016/j.tourman.2013.02.016Paramati, S. R., Alam, M. S., & Chen, C.-F. (2016). The Effects of Tourism on Economic Growth and CO2 Emissions: A Comparison between Developed and Developing Economies. Journal of Travel Research, 56(6), 712-724. doi:10.1177/0047287516667848Fortuny, M., Soler, R., Cánovas, C., & Sánchez, A. (2008). Technical approach for a sustainable tourism development. Case study in the Balearic Islands. Journal of Cleaner Production, 16(7), 860-869. doi:10.1016/j.jclepro.2007.05.003Becken, S. (2002). Analysing International Tourist Flows to Estimate Energy Use Associated with Air Travel. Journal of Sustainable Tourism, 10(2), 114-131. doi:10.1080/09669580208667157Becken, S., Simmons, D. G., & Frampton, C. (2003). Energy use associated with different travel choices. 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Can a country's environmental sustainability exert influence on its economic and financial situation? The relationship between environmental performance indicators and country risk

[EN] Due to international events such as the declaration of Sustainable Development Goals, countries have started to develop their national strategies for effective implementation of the 2030 Agenda based on those targets. This study aimed to analyse the existing relationship between the environmental proactiveness and sustainability of countries and their associated Country Risk Scores. For this purpose, two main indicators were considered: (a) the Environmental Performance Index, as a measure of a country's environmental sustainability pro-activeness, and (b) the Country Risk Score, which represents a country's economic, political, and financial situation. Data for 163 countries were used to test whether the Environmental Performance Index is related to the Country Risk Score while controlling for country groupings (memberships and/or alliances). This analysis was complemented by a regression approach using fuzzy-set qualitative comparative analysis to identify the combination of con-ditions leading to a high or low Country Risk Score. The results showed that the Environmental Performance Index is a good predictor of the Country Risk Score. In particular, the Environmental Health component of the Environmental Performance Index emerged as a better fit. However, the complementary analysis uncovered the important role of Ecosystem Vitality. Furthermore, the analysis confirmed the moderating effect of the country groupings. Overall, the Environmental Performance Index scores correlate with Country Risk Scores. The Environmental Performance Index reflects good governance practices, which are related to those evaluated by the Country Risk Score.This publication is part of the Program for Assessing and Resources sets R+D+i VLC/CAMPUS and has been funded by the Ministry of Education, Culture and Sports as part of the Campus of International Excellence Program. The authors would like to thank the Universitat Politecnica de Valencia (UPV) for the support through the grant number: PAID-06-14 to the project SP20140647 'Identification of moderating factors in the eco-innovative orientation of society. A social innovation approach'.Peiró Signes, A.; Cervelló Royo, RE.; Segarra-Oña, M. (2022). Can a country's environmental sustainability exert influence on its economic and financial situation? The relationship between environmental performance indicators and country risk. Journal of Cleaner Production. 375:1-10. https://doi.org/10.1016/j.jclepro.2022.13412111037

Impact of National Cultures on Automotive Sector After Sales Services Perception

[EN] This article clarifies the impact of national culture in the after sales service in the automotive sector.. Introduction and objectives: After-sales services have become paramount in the automobile industry. How-ever, they are not sufficiently researched, particularly in emerging markets. Here an academic gap exists be-cause, within the automotive research literature, culture is a widely neglected issue. Thus no explicit knowledge can be applied regarding emerging markets service demand behaviour, which might be a crucial point, as some of these countries culture is different to the western culture. Methods: The research is based in a survey carried out among Chinese premium brand automotive customers. Results: It shows which individual level values are causal and positively contribute to the perception of service quality and loyalty behaviour by customers. Con-clusion: The article providing a guideline how the entire process chain of after-sales services could be re-searched and applies successfully the individual level value theory by Schwartz. Implications and research limitation: Brand loyalty is well explained by perceived service quality significantly leads to after-sales service satisfaction, which itself is a strong predictor of workshop loyalty. Moreover, workshop loyal customers are likewise significantly brand loyal, Finally, the influence of culture is empirically verified with the one exception of after-sales service satisfaction.Albors Garrigós, J.; Frass, A.; Schoeneberg, KP.; Peiró Signes, A. (2017). Impact of National Cultures on Automotive Sector After Sales Services Perception. Management Journal of Sustainable Business and Management Solutions in Emerging Economies. 22(2):13-27. doi:10.7595/management.fon.2017.0014S132722

Determinantes de la eco-innovacion en el sector servicios

[EN] The objective of this paper is to determine, empirically, the determinants of service firms’ environmental orientation (firm environmental responsiveness and environmental performance) while innovating. We analyze 3013 Spanish service firms using multivariate analysis with data retrieved from PITEC Database (Spanish Technological Panel). Results show that environmentally oriented service firms are characterized by product and process orientation. Furthermore, results show that service eco-oriented firms are those that have been more innovative and that rely more on market information sources for the innovation process.[ES] El objetivo de este trabajo es determinar, empíricamente, los determinantes de la orientación medioambiental de las empresas de servicios (responsabilidad medioambiental de las empresas y comportamiento medioambiental) cuando innovan. Hemos analizado 3013 empresas de servicios españolas mediante análisis multivariante con datos obtenidos de la base de datos de PITEC (Panel de innovación tecnológica). Los resultados muestran que las empresas de servicios medioambientalmente orientadas se caracterizan por la orientación hacia productos y procesos. Además, los resultados muestran que las empresas de servicios eco-orientadas son aquellas que han sido más innovadoras y que se basan en fuentes de información de mercado cuando innovan.The authors would like to thank the Universitat Politècnica de València for its research funding to the project (PAID-06-2011-1879) and the Spanish Economy and Competitiveness Ministry for its financial support through the research project (EC02011- 27369).Segarra Oña, MDV.; Peiró Signes, A. (2013). Eco-innovation determinants in service industries. Dirección y Organización. 50:5-16. http://hdl.handle.net/10251/59672S5165

Anxiety towards Statistics and Its Relationship with Students' Attitudes and Learning Approach

[EN] Many university students have difficulties when facing statistics related tasks, leading to an increase in their levels of anxiety and poor performance. Researchers have identified negative attitudes towards statistics, which have been shaped through students' secondary education experience, as a major driver for their failure. In this study we want to uncover the causal recipes of attitudes leading to high and low levels of anxiety in secondary education students, and the role that the learning approach plays in these relationships. We used fuzzy sets comparative qualitative analysis (fsQCA) in a sample of 325 students surveyed on the multifactorial scale of attitudes toward statistics (MSATS) and the revised two factor study process questionnaire (R-SPQ-2F). The results indicate that, respectively, a high or a low level of self-confidence is the most important and a sufficient condition by itself for achieving a low or a high level of anxiety, while the learning approaches and other attitudes are only present in other causal combinations that represent a small number of cases.Peiró Signes, A.; Trull, O.; Segarra-Oña, M.; García-Díaz, JC. (2021). Anxiety towards Statistics and Its Relationship with Students' Attitudes and Learning Approach. Behavioral Sciences. 11(3):1-13. https://doi.org/10.3390/bs11030032S11311

Environmental eco-orientation determinants at the spanish tile industry

[ES] En la actualidad, la sostenibilidad y la innovación se erigen como aspectos clave en la competitividad empresarial. Conocer qué influye en la orientación eco-innovadora de las empresas supone disponer de una información que permita obtener una mayor eficiencia en las decisiones de inversión en I+D El objetivo de este trabajo es analizar qué variables influyen en la orientación medioambiental de las empresas del sector cerámico al innovar. Se analizan 34 empresas utilizando un modelo de ecuaciones estructurales con datos del Panel de Innovación Tecnológica. De las distintas formas de innovación existentes, los resultados indican que la innovación en procesos influye en la orientación eco-innovadora de las empresas estudiadas. Además, constatamos la influencia positiva sobre la orientación medioambiental al innovar de la actividad innovadora previa y de la dependencia de la empresa de la información proveniente, de los competidores, clientes y proveedores y de agentes externos. Finalmente, verificamos que la orientación innovadora hacia la innovación en productos no influye de forma significativa en la orientación medioambiental de las empresas del sector cerámico cuando innovan, lo que tiene implicaciones de gestión relevantes.[EN] Actually, sustainability and innovation are key aspects of businesses´ competitiveness. Knowing which are the aspects that influence the sustainable orientation when innovating, allow firms to take more efficient decisions, specially those involving R&D funds. The aim of this work is to empirically establish the environmental orientation of the ceramic industry determinants. In this paper, data retrieved from the PITEC (Spanish Innovation Panel) from 34 firms are modeled using the structural equation technique (EQS). Results show that among the different innovative typologies, process innovation is an important factor influencing firms´ ecoinnovative orientation. Moreover, we found out a positive relationship between eco- innovation activity and marked information sources coming from suppliers, clients, competitors and external organizations. Finally, we verify that the orientation towards product-innovation has no, significant influence, on companies’ environmental orientation when innovating, which has important managerial implication.Los autores desean agradecer al Ministerio de Economía y Competitividad por el apoyo económico recibido a través del proyecto (EC02011-27369), así como a la Universitat Politècnica de València por la financiación a través de su programa de movilidad de profesores y del proyecto PAID-06-2011-1879, “Impacto de las prácticas innovadoras en el “performance” medioambiental de la empresa: identificación de factores moderadores”.Segarra Oña, MDV.; Peiró Signes, A. (2014). Determinantes de la orientación eco-innovadora en la industria cerámica española. DYNA: Ingeniería e Industria. 89(1):1-9. https://doi.org/10.6036/5835S1989